Stop guessing your Etsy price. Solve for it.
Set your costs and the margin you want. The solver returns the listing price that still holds up after Etsy's Indian fees, GST and Offsite Ads.
Find my priceHow do you calculate the right Etsy price in India?
Price = (your total costs + ₹50) ÷ (1 − 0.139 − your target margin). Indian sellers pay 11.8% plus ₹42 before 18% GST on fees, so the price has to cover your margin after roughly 13.9% in charges. Model 12% more if any orders come from Offsite Ads.
| Listing fee | – |
| Transaction fee (6.5%) | – |
| Payment processing | – |
| Regulatory operating fee (0.29%) | – |
| Offsite Ads fee (0%) | – |
| GST on Etsy fees (18%) | – |
| POD base + shipping cost | – |
| Total taken from the sale | – |
Price it right the first time
To hit your 40% target margin, charge:
Includes 18% GST on Etsy fees and the 0.29% regulatory operating fee. Listing fee is billed as $0.20 USD.
What should I charge for a print-on-demand shirt in India?
Take the classic example: a Printify tee at roughly ₹790 base plus ₹395 shipping costs you about ₹1,185 per order. Etsy then takes its Indian fees plus GST on whatever you charge. The price required for each target margin:
| Target margin | Required listing price | With 12% Offsite Ads modelled |
|---|---|---|
| 20% | ₹1,868.06 | ₹2,377.45 |
| 30% | ₹2,201.12 | ₹2,944.49 |
| 40% | ₹2,678.71 | ₹3,866.72 |
| 50% | ₹3,420.99 | ₹5,630.11 |
Read the table right to left: if Offsite Ads might bring the order, the ad-safe 30% price is already ₹2,945. That is why so many POD shops quietly lose money on ad orders: they priced for the 0% world.
Three pricing mistakes that quietly eat Indian Etsy margins
1. Forgetting GST on fees. US advice quotes 9.5% plus $0.45; your real Indian starting point is about 13.9% after 18% GST. A price copied from a US forum is under-priced before you begin.
2. Absorbing shipping without modelling it. Free shipping is a pricing decision, not a marketing one. Every percentage fee applies to the total either way, so fold average shipping into the item price deliberately.
3. Treating Offsite Ads as rare. Any order can carry the 12% to 15% surcharge plus GST with no warning in the order screen. If the 12% case breaks your price, your price is wrong, not the ads.