Etsy fee calculator UK: every penny Etsy takes
Listing, transaction, processing, regulatory fee and VAT, broken out line by line. Set costs to zero for pure fees, or add them for the full picture.
Calculate Etsy feesHow much are Etsy seller fees in the UK in 2026?
Etsy charges UK sellers $0.20 + 6.5% + 4% + 20p + 0.32% per order, then 20% VAT on those fees: about 10.8% plus £0.36 before VAT. Orders attributed to Offsite Ads pay an extra 12% or 15% before VAT on top.
| Listing fee | – |
| Transaction fee (6.5%) | – |
| Payment processing | – |
| Regulatory operating fee (0.32%) | – |
| Offsite Ads fee (0%) | – |
| VAT on Etsy fees (20%) | – |
| POD base + shipping cost | – |
| Total taken from the sale | – |
Price it right the first time
To hit your 40% target margin, charge:
What does Etsy take at different UK sale prices?
Because most fees are percentages but the listing fee and processing fixed fee are flat, the effective rate shrinks as the order grows. VAT at 20% is applied to the fee subtotal and included below. Examples assume free shipping and no Offsite Ads.
| Sale price | Listing | Transaction (6.5%) | Processing | Total Etsy takes (incl. VAT) | Effective % |
|---|---|---|---|---|---|
| £7.90 | £0.16 | £0.51 | £0.52 | £1.46 | 18.5% |
| £20.00 | £0.16 | £1.30 | £1.00 | £3.03 | 15.1% |
| £39.50 | £0.16 | £2.57 | £1.78 | £5.56 | 14.1% |
| £79.00 | £0.16 | £5.14 | £3.36 | £10.69 | 13.5% |
Shipping you charge the buyer is part of the order total, so a £20 item with £4 shipping is calculated on £24, not £20. The calculator above handles that automatically.
Which Etsy fee do UK sellers underestimate most?
VAT on fees. It never appears in US-focused advice, yet it adds a fifth to every Etsy fee you pay. A fee stack that looks like 10.8% is really 13% after VAT, and that gap is pure margin.
Second is the Offsite Ads fee, because it is invisible until it hits: any order within 30 days of an ad click carries an extra 12% or 15% plus VAT. Use the toggle above to stress-test: if your price only works at 0%, one ad order can wipe out the sale.