That Etsy sale didn't make you what you think it did.
Etsy takes its fees, then 10% GST on those fees, then Printify or Printful takes its cut. See the number you actually keep, in Australian dollars.
Calculate my real profitHow much does Etsy take from an Australian sale in 2026?
Australian sellers pay about 9.5% of the order total plus A$0.55, then 10% GST on those fees. On an A$41 sale that is roughly A$4.89, about 11.9%. If the order came from an Offsite Ad, the cut rises to about 25% to 28%. Your print provider's costs come on top, billed separately.
| Listing fee | โ |
| Transaction fee (6.5%) | โ |
| Payment processing | โ |
| Offsite Ads fee (0%) | โ |
| GST on Etsy fees (10%) | โ |
| POD base + shipping cost | โ |
| Total taken from the sale | โ |
Price it right the first time
To hit your 40% target margin, charge:
Includes 10% GST on Etsy fees. Listing fee is billed as $0.20 USD.
How much does Etsy actually take from my Australian sale?
Three fees on every order, plus GST on top, plus a fourth fee when an ad brings the buyer. On an A$41 shirt with free shipping, the standard fees plus GST take about A$4.89, roughly 11.9% of the sale, before your print provider charges a cent.
| Fee | Rate (AU, 2026) | Charged on |
|---|---|---|
| Listing fee | $0.30 | Each item sold or renewed ($0.20 USD) |
| Transaction fee | 6.5% | Item price + shipping charged to buyer |
| Payment processing | 3% + $0.25 | Total amount the buyer pays |
| GST on Etsy fees | 10% | All Etsy fees above |
| Offsite Ads (conditional) | 12% / 15% | Total order amount, ad-attributed orders only |
Then Printify or Printful bills your card separately for the base cost and their shipping. That money never passes through your Etsy payout at all, which is why so many sellers misread their margin. The calculator above counts it all. Want the fees only? Use the Etsy fee calculator for Australia.
What margin keeps an Australian POD shop alive?
30% to 50% after everything is the range that survives bad months. With 10% GST stacked on Etsy's fees, your real margin runs thinner than the US numbers quoted in most forums, so price off Australian figures.
If your margin is thin, raise the price until the solver's number is covered. Etsy buyers comparison-shop far less than Amazon buyers, and a A$3 increase on a A$41 shirt usually costs fewer sales than the margin it buys back. The Etsy pricing calculator for Australia is built for exactly that backwards maths.